Not all leads are created equal. If your sales team is spending hours chasing cold leads or junk signups, you are losing revenue. Setting up a custom lead scoring automation setup in India allows you to evaluate prospect value automatically based on behavioral and demographic data, routing only the hottest leads to your sales reps.
How Lead Scoring Works
Lead scoring assigns positive or negative points to prospects based on actions they take:
- Positive Points: Visiting service pages, downloading case studies, opening emails, or matching target job titles.
- Negative Points: Unsubscribing, using free email providers (Gmail/Yahoo for B2B), or inactivity.
We build lead scoring models in CRMs like HubSpot and Zoho. Discover how we can connect your sales funnel with our professional lead nurturing & CRM setup services.
Frequently Asked Questions (FAQs)
A Marketing Qualified Lead (MQL) has shown interest (high lead score), while a Sales Qualified Lead (SQL) has been verified by sales as ready for a direct proposal.
Yes, B2B companies score based on company size and content downloads, while E-commerce brands score based on cart actions and browsing history.