If your website receives traffic from the European Union, complying with privacy guidelines is no longer optional. Google Consent Mode v2 is now mandatory to preserve conversion tracking and bidding optimizations in Google Ads. This guide walks you through setting up Consent Mode v2 using **Google Tag Manager**.
What is Consent Mode v2?
Consent Mode v2 allows you to adjust how Google tracking tags behave based on the user's cookie consent selection. It introduces two key parameters:
- ad_user_data: Controls whether user data can be sent to Google for advertising analytics.
- ad_personalization: Controls whether user data can be used for remarketing campaigns.
Ensure your measurement frameworks are fully compliant. Check out our customized Google Analytics & GA4 configuration services.
Frequently Asked Questions (FAQs)
Google Ads will block remarketing list population and custom audience mapping for EU-based users.
Yes, integrating GTM with a certified CMP (like Cookiebot or OneTrust) simplifies the configuration.