If your Google Ads conversion tracking is broken, you are bidding blind. Duplicate conversion counts or missing revenue value numbers will cause Google's smart bidding algorithms to optimize for the wrong actions. Performing a regular **Google Ads conversion tracking audit** is critical to verifying your return on ad spend (ROAS) accuracy.
Common Tracking Issues to Spot
Ensure your tracking setup is verified:
- Double Counting: Check if a single form submission triggers multiple pageviews, inflating conversion metrics.
- Value Inconsistencies: Ensure your cart purchase values match your checkout values, including currency configuration.
- Enhanced Conversions: Verify that customer emails and phone numbers are securely hashed and passed to Google.
We build clean attribution loops. Learn about our specialized Google Tag Manager configuration services.
Frequently Asked Questions (FAQs)
Google Tag Assistant and your browser's Developer Console network tab are the best tools to inspect active tags.
Attribution windows and ad blockers account for differences, but audits help keep the variance below 5%.